Statistical Business Analytics

Course content

General introduction to data structures; Statistical data collection and types of business data; Common business problems: customer analytics, segmentation, sales, demand, pricing, fraud, advertisement targeting; Introduction to marketing analytics, definition of marketing terms and definitions, statistical thinking for business problems; Exploratory data analysis and descriptive techniques for business data; Methods for acquiring and manipulating data; Applications of statistical methods for real business cases, machine learning algorithms; Data-centric decision support systems; Statistical applications & discussions.