Social Psychological View of Media

Course content

The aim of the course is to provide an overview of the core terms used in the study of social psychology of media communication. Some of the main topics to be explained and illustrated will include social knowledge, influence processes, the construction of meaning, and the diffusion of representations. While making the case that the study of media influence cannot be isolated from an understanding of wider social, cultural, political, and economic contexts; the major emphasis will be given on role of the individuals as to how they make sense of the media depending on their own socio-cultural contexts.