BA4137Undergraduate
Entrepreneurship
Printed in the catalogue as ENTREPRENEURSHIP
Course content
This course is designed to provide students with broad perspective of the topics of entrepreneurship, and the structure, development and management of family firms and their specific characteristics. The complex relationship between family, business and ownership are examined. Leadership, corporate culture and ethics of family firms and the reasons behind their short survivals are also analyzed. Other topics to be covered include responding to change, institutionalization of family business and corporate strategy and policy in transition to professional management.
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